Fashion expertise
meets AI innovation
Fashion AI Lab brings together fashion expertise and emerging AI technologies to rethink how creative teams work.
We help fashion brands and industry partners explore practical ways to integrate AI into their workflows.
What
guides us
We believe technology should enhance human creativity, not replace it. Our approach combines fashion expertise, practical AI innovation and responsible experimentation to create solutions that are useful, relevant and built around the people who use them.
Practical innovation
We focus on AI solutions that are useful, relevant and designed around real fashion workflows.
Human
creativity
AI should enhance creative thinking, not replace it. We keep human expertise at the centre of every workflow.
Collaborative
approach
We work closely with teams and partners to explore, test and develop solutions together.
Meet the founder
Laura Perrone
Founder · Creative Innovation Partner
Fashion has been at the centre of my work for more than 20 years.
I have worked across fashion design, graphic and textile design, colour and material strategy, footwear, product development and creative direction, experiencing different creative environments, roles and markets along the way.
My career includes more than a decade at Gucci, working across graphic and textile design for fashion and accessories, followed by my experience at Fila, where I moved into colour, graphic and material direction for footwear.
Working across brands, product categories and industry partners has given me a first-hand understanding of how creative ideas move through a workflow, from research and concept development to product creation, communication and production.
When AI started becoming part of the creative process, I became interested not simply in what the technology could generate, but in how it could change the way we work.
I began exploring and testing different AI approaches against real creative challenges: where could AI save time? Where could it improve exploration? Where could it support teams without taking away the expertise and judgement that make creative work valuable?
Fashion AI Lab grew from this exploration, bringing together deep fashion experience and practical AI innovation to help teams rethink their workflows.
Expertise: Fashion Design · Graphic & Textile Design · Colour & Material Strategy · Product Development · Creative Direction · AI Innovation
Fashion expertise
meets AI innovation
Fashion AI Lab is built on more than 20+ years of experience across fashion design, product development and creative direction.
Having worked across different creative teams, roles and markets, from fashion brands to suppliers, we understand how ideas move from research and concept development through product creation and into production.
This hands-on understanding of creative workflows and the fashion supply chain allows us to identify where AI can create real value, while keeping the expertise, judgement and creativity of the people behind the process at the centre.
Ready to explore what AI can change in your workflow?
Discover how Fashion AI Lab can help your team identify, test and implement practical AI solutions.